Artio deliver an explosive and deeply healing statement with “Product of My Own Design,” a track built around independence, self-expression, and the freedom to define yourself. From its powerful lyrics to its huge, all-encompassing sound, the song carries a sense of release that feels both personal and broad. The production gives those ideas real weight. It feels vibrant, forceful, and emotionally charged without losing its sense of purpose.
The song is about refusing to let convention, tradition, or other people’s expectations decide who you should become. The artist specifically confront the harm caused when organized religion is used to justify prejudice and violence against marginalized communities. The song also reaches inward, becoming a message to their younger self and anyone who has struggled with identity because of imposed expectations.